Indoor Navigation: Why would Shopping Malls Deploy it?

Last week our team attended a very interesting local event, where people exchanged their views on IoT technology as a whole, as well as questioned the beacon-enabled indoor navigation use cases in particular.

Indoor Navigation for Shopping Malls

So, when enquiring into the indoor navigation use cases, the person I talked to agreed that airports, especially the large ones do require some kind of assistance while people are moving indoors. However, the same person did not think that big shopping malls would be taken by the idea of having mobile indoor routing available for shoppers inside the venue.

The arguments this person provided were focused on the fact that malls are way more interested in making people spend more time inside their venue than in streamlining their shopping experience – which Leantegra’s indoor positioning and navigation feature, in his opinion, is offering to the market. When I asked what my companion’s shopping habits were – he confessed that he was not a big fan of aimless wanderings around the mall, and he, for example, would be thrilled to get a tool that would help him build a route indoors.

He doubted our solution because he thought that his shopping behavior was extraordinary. So, I explained that shopping malls, having access to their target audience’s data, know perfectly well what kind of customers they have, and so, are able to segment them by their behavior into several groups. As a result, my companion would fall into one customer group, and the others – into another one.

Our discussion terminated when we agreed that both customer groups are equally important for the organization, and mobile indoor navigation can only bring additional value to all of them.

How Indoor Navigation Works for your Shopping Mall

If a shopping mall already has a mobile app, then it will be possible to purchase the Leantegra beacons, embed the Leantegra SDK into the existing app and enjoy the new feature!

As an alternative, one can also test this feature by ordering the minimum version of Proximity Marketing Large Deployment which consists of 50 beacons and a branded Pilot Application (with an SDK which already supports the indoor navigation feature).

  1. Upload your floor plan to Leantegra’s Venue CVO Portal section (check out this article to see how it works).
  2. Place your beacons around the venue and add them to the CVO Portal devices section.
  3. Download the Leantegra Pilot App (and get it customized by our team).
  4. Log in to the Pilot application and start building your first route by letting beacons position you on the mobile map and select the end or destination point on the map.

Now, your indoor mobile route will look as follows:

Other Indoor Navigation Use Cases

 

Every technology can have several options for adoption. And indoor navigation is not an exception. In the beginning of the article I covered the shopping mall use case. Later, after reviewing other options and discussing them with our team, we came up with a whole list of them.

So, stay tuned and look forward to our next blog post — where we explain how indoor navigation can be used in Exhibition Centers, Museums, Parking areas, Airports, Healthcare facilities and more!

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