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Proximity Campaign Analytics
Provides a user with data that enables measuring the results and analyzing the performance of location-based marketing campaigns.
Analyze
Proximity Campaign Metrics
A campaign administrator can view the Proximity Marketing results displayed in one of the charts, such as table, bar, line, pie, etc.
The initial BLE Campaign Analytics metrics include:
Open Rate
(opened / received notifications)
Conversion Rate
(used / opened coupons)
Received Notifications
Opened Notifications
Used coupons
Proximity Marketing
Additional Attributes
A campaign administrator can also use dimensions, or extra attributes that can be added to the Analytics report.
Distribution Channel
Push Notifications or Mobile Application Offer List
Content Type
URL (link), image, video, text
Demographic Characteristics
Demographic characteristics age and gender
Customer Segment
URL (link), image, video, text
BLE Proximity Marketing Benefits
The Trends widget allows for the comparison of Proximity Marketing campaign results against the previous period. The result is displayed as a percentage and shows either an increase or a decrease in the chosen value (metric).
The Histogram widget enables the usage of numerical intervals (age, average dwell time) for analysis. For example, a CVO Portal user can build a chart which shows how many notifications were sent to users aged 25-30, 31-37, etc., or the number of visitors per every age category.
