Proximity Marketing

Engage the right audience at the right place and the right time.

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Leantegra Proximity Marketing

Go beyond BLE beacons and location-based advertising with our extended targeting rules, advanced Proximity Campaigns and fine-grained analytics. Target by proximity zones, dwell time, user profiles and CRM data.

Enable iBeacon, Eddystone or hybrid iBeacon-Eddystone protocols for the best possible coverage of smartphone models - with or without mobile apps.

WiBeat BLE Beacon

Not your average BLE beacon. The Leantegra beacon offers powerful and unique features, which are not available in other beacons on the market. Useful for Proximity Marketing, asset tracking and indoor positioning applications. Remotely manageable from CVO Portal and the Leantegra Sandbox app.

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BLE Proximity Marketing
Benefits

  • Increase consumer foot traffic
  • Grow visitor-to-customer conversion rates
  • Engage customers and grow loyalty
  • Enhance client experience
  • Boost offline-to-online convergence

Complete System for BLE Proximity Marketing

A typical BLE Proximity system consists of all components and features in one solution, integrated and ready to use.

BLE Proximity Differentiation

The Leantegra Proximity Marketing solution provides:

  • 1.
    Proximity Marketing software which is easy to use and manage.
  • 2.
    A broad range of targeting options.
  • 3.
    Campaign Analytics which is well-suited for business needs.
  • 4.
    Fine-grained location-based customer insights.
  • 5.
    Tools for measuring a Proximity Campaign’s impact on foot traffic.

BLE Proximity Technologies

The Leantegra
Proximity solution supports:

  • Bluetooth Low Energy (BLE) wireless technology
  • iBeacon and Eddystone protocols
  • GATT protocol

And the following Eddystone
format frames:

  • Eddystone-URL
  • Eddystone-TLM
  • Eddystone-UID
  • Eddystone-EID

Proximity Marketing Use Cases

Retailers
Develop a deeper and more personal relationship with customers by providing useful information such as hot offers, notifications about seasonal discounts and new product lines. Greet them as they enter your store, and suggest checking out one of the specials placed on the nearest shelf.
FMCG Stores
Activate a customer loyalty program and integrate it with your store’s mobile application. Send targeted notifications to loyal customers and launch engaging activities. Run vendor- and partner-sponsored promotional campaigns.
Shopping Malls
Establish your own media channel to provide proximity marketing services to retailers and brands represented in the mall. Launch a loyalty program to foster effective interaction with each individual store visitor.
Airports
Advise travelers on gate changes, flight delays and other important information. Send promotional content for airport businesses and notifications about air ticket discounts. Display information on ground transport services as well as a list of airport amenities and timetables.
Store
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